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Executive Team


Bob Newstrom

President, Founder, & CEO

Bob's vision and leadership over the last 30 years has brought our team from its humble beginnings to where we are today: excited to be serving more customers than ever before.

Bob has successfully founded and co-founded multiple companies. Bob received his MBA from Gonzaga University and is a licensed Master Elevator Constructor (MN).

Brian D. Nichols

Executive Vice President & Co-Founder, Arrow Lift of California

Brian has been a pioneering member of the Accessibility and Residential Elevator industry for over 20 years. 

Brian has successfully founded and co-founded multiple companies. He holds a C-II elevator contractor's license, B - general building contractor and (4) C - specialty licenses. He is also a licensed Certified Competent Conveyance Mechanic (CCCM) in the State of California.


Andy Newstrom

Senior Vice President of Marketing & Sales

Andy has been with Arrow Lift for over 15 years. Under Andy's guidance, Arrow Lift has developed one of the fastest growing sales teams in the elevator industry.

Andy has led Arrow Lift sales teams ranking in the top 5 nationally for multiple manufacturers including Stannah Stairlifts, Symmetry Elevating Solutions, National Wheel-o-vator, and more.


Joe Newstrom, PE

Vice President of Operations & Engineering

Joe has been working with Arrow Lift for over 15 years in technical leadership, training, safety codes, information technology, software development, and engineering design.

Joe holds licenses as a Mechanical Engineer, Master Elevator Constructor, Master Electrician, and is a Certified Continuing Education Instructor.


Pete Newstrom

Vice President of Finance & Accounting

Pete has been with our team since 2011, including pioneering our Ohio offices in Cleveland and Columbus. Pete has hands-on experience with installations, field service, and sales within the elevator industry, as well as a background in management and finance.

Before joining Arrow Lift, Pete served as an officer in the United States Air Force, and he received his MBA in Finance from Case Western Reserve University.